Here are some ideas for things to include in a mood board: The important thing is to include as many elements as needed to convey the look and feel of the design being created. A brand mood board might include a lot more elements than one for a package or website design. They’re a much lower investment than mockups and prototypes in terms of resources and time and can convey a lot about the look and feel of the final design.Įvery mood board is different, and what a designer chooses to include will vary based on the project. Mood boards are also an excellent way to refine a project’s style before diving into the actual design process. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client’s goals and expectations. Mood boards can serve many purposes, starting with organizing the inspiration around a project. I’ll share an overview of how to use them in your work, along with inspiring mood board examples. Sometimes called inspiration boards, mood boards can be used for creating brand designs, product designs, website designs, and pretty much any other type of design project. Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that’s representative of the final design’s style. Organizing it and turning that inspiration into a more cohesive base for creating a design that wows clients and users is an entirely different beast. Once you've decided on a direction, give your moodboard a name and write down some initial ideas in a text note before you start to collect inspiration.Finding inspiration for design projects is one thing. Understanding both of those things will guide what you put on your board. Remember, a moodboard is all about exploration, but it helps to define the purpose and goal of your moodboard clearly. Film and Video Production: Convey the visual style, tone and guide set design decisions.Advertising and Marketing Campaigns: Present creative ideas and themes for marketing campaigns.Web and Graphic Design: Explore layout and visualize digital elements.Event Planning: Visualizing decorations, themes, and overall ambiance.Fashion Design: Develop collections, and select fabrics, colors, and silhouettes.Interior Design: Present color schemes, furniture styles, and textures.Branding & Identity: Conveying personality, style and brand values.
Communication: Communicate visual concepts and design directions to clients, stakeholders, or teams.Inspiration: Provide a source of inspiration, sparking new ideas and fresh approaches.Conceptualization: Visualize and explore creative ideas.A lot of creative industries use them to communicate various things including: They're used to communicate a visual direction, reflect a style or convey a mood. Moodboards are a collage of images, videos, fonts and colors. Remember, the creative process is non-linear, so you may move back and forth between the steps as you go.įind moodboards to suit any creative project in our moodboards collection. In this guide, you'll learn the modern approach to creating a moodboard using Milanote. Digital moodboards can include videos, animations and bring together remote teams-unlocking a new world of creative possibilities. Moodboards have come a long way since the days of attaching printouts to physical boards or creating static PDFs. Moodboards and vision boards are also great ways for teams to give them focus or help spark new ideas. Whether you're designing a logo, planning an event, or shooting a film, moodboards can be a valuable asset when starting the creative process. They can be a powerful starting point in any creative process that captures the essence of something before committing to the final design.
Designers, illustrators, photographers, filmmakers and all types of creative professionals create moodboards to communicate their vision for a project. A moodboard is a collection of visual materials that evoke a particular theme, style or concept.